Bobcat S740 vs Gehl 781: Which Is the Better Value?
The Bobcat S740 averages $45,733 CAD at auction, compared to $28,695 for the Gehl 781. That's a $17,037 difference. Based on 22 verified Canadian auction results tracked by TrackCheck, here's the full breakdown.
The Verdict
The Gehl 781 is the better value buy for most Canadian buyers, averaging $17,037 less than the S740.
Bobcat S740
SSL$45,733 CAD avg
$25,046
Low
$61,667
High
16
Sales
Avg 2,045 hours · 2016–2021 model years
Full price guide →Gehl 781
SSL$28,695 CAD avg
$23,529
Low
$38,128
High
6
Sales
Avg 4,064 hours · None–None model years
Full price guide →How do S740 and 781 specs compare?
| Spec | Bobcat S740 | Gehl 781 |
|---|---|---|
| Horsepower | 74 hp | — |
| Rated Operating Capacity | 2,400 lbs | — |
| Operating Weight | 7,940 lbs | — |
| Lift Type | vertical | — |
| Frame Size | mid | — |
| High Flow | 1 gpm | — |
What are the key differences between S740 and 781?
- Price: The 781 is $17,037 cheaper on average (37% savings).
- Usage: Used S740s average 2,045 hours while 781s average 4,064 hours.
Both Bobcat and Gehl retain value well. See our depreciation guide for brand rankings.
Looking for a S740 or 781? Check current listings with Deal Scores.
Which is the better value: S740 or 781?
Choose the Bobcat S740 if:
- You prefer Bobcat's dealer network and parts availability
Choose the Gehl 781 if:
- You want lower upfront cost ($17,037 savings)
- You prefer Gehl's dealer network and parts availability
How do S740 and 781 prices compare by year?
| Year | Bobcat S740 | Gehl 781 |
|---|---|---|
| 2021 | $55,187 (2) | — |
| 2020 | $46,079 (2) | — |
| 2019 | $40,040 (6) | — |
| 2018 | $55,776 (2) | — |
| 2017 | $37,923 (2) | — |
| 2016 | $50,778 (2) | — |
Prices in CAD. Numbers in parentheses are sample size. Lower price highlighted.
How do S740 and 781 prices compare by hours?
| Hours | Bobcat S740 | Gehl 781 |
|---|---|---|
| 0-999 hrs | $61,193 (2) | — |
| 1,000-1,999 hrs | $51,955 (8) | — |
| 2,000-2,999 hrs | $37,923 (2) | $26,174 (2) |
| 3,000-3,999 hrs | $33,204 (2) | — |
| 4,000+ hrs | $25,722 (2) | $24,529 (2) |
Hours matter more than age for resale value. See our hours vs age analysis.
Where can I buy a S740 or 781 in Canada?
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